Create curated lists, and connect them with affiliate links Curated list can become a database that people want to see. It thus becomes advertising for projects inside this database.
example: https://www.cypherhunter.com/en/p/scott-lewis/
content Explain a concept or give a tips & trick, once a day for 365 days, saying that after a year you will know a lot more, with just a minute per day of crypto content.